“Happy Juneteenth. Being Black is your activism. Black excellence is a form of protest. Black joy is your right,” a message read on Bey’s website. “‘Black Parade’ benefits BeyGOOD’s Black Business Impact Fund,
administered by the National Urban League, to support Black-owned small businesses in need.”
Taking to Instagram, Beyoncé also announced her new single and how it will support small Black-owned businesses.
“Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strength and power. ‘BLACK PARADE’ celebrates you, your voice and your joy and will benefit Black-owned small businesses. Click the link in my bio to learn more,” she wrote on Friday nightl.
According to the legendary songstress, the directory was put together by costume designer and stylist Zerina Akers and @black.owned.everything. It features brands in a multitude of categories, including fashion, beauty, art, interior design, wellness, entertainment and more.