Google faces a European Union probe into advertising technology, barely two years after regulators shut down nearly a decade of investigations.
The European Commission said its probe would assess whether the search giant breaches competition rules by favoring its own online display advertising technologies over rivals, according to a Tuesday press release.
The investigation will also check if Google unfairly blocks rivals’ access to user data and scrutinize privacy changes that will phase-out some cookies and data access for advertisers.
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