Sunday, July 3, 2022
  • About
  • Advertise
  • Careers
Scoftware Magazine
  • Home
  • Politics
  • Business
  • Culture
  • Opinion
  • Lifestyle
  • Entertainment
  • Login
No Result
View All Result
Scoftware Magazine
Home Tech

Google overhauls global ad model after $268 million French fine

Jaleel M. by Jaleel M.
June 7, 2021
in Tech
0
Google overhauls global ad model after $268 million French fine
0
SHARES
13
VIEWS
Share on FacebookShare on Twitter


Google agreed to pay 220 million euros ($268 million) and change the way its business works across the world after settling a France probe that struck at the heart of its power over online advertising.

France’s antitrust agency said Monday the U.S. tech giant used its dominance over ad sales and purchasing on its platforms to distort the market to its own advantage, hurting publishers such as News Corp.

“Google took advantage of its vertical integration to skew the process,” Isabelle de Silva, who heads France’s Autorité de la concurrence, said at a Paris press conference on Monday. She described Google’s behavior as “particularly serious.”

The decision is a rare look inside the black-box of online advertising where Google automatically calculates and offers ad space and prices to advertisers and publishers as a user clicks on a web page. Google also entered a pledge to remedy the situation by making sure its Google Ad Manager services work more smoothly for third parties.

De Silva said that Google intends to apply some of these commitments on a worldwide level.

With separate cases into Google, Apple Inc. and Facebook Inc., French antitrust regulators are starting to rein in anti-competitive behavior in online advertising. While Google’s case ended with a fine, Facebook last week tried to avoid that by making commitments to placate regulators.

Google said in a blog post it’s “committed to working proactively with regulators everywhere to make improvements to our products.” The company said it will be testing and developing behavioral changes agreed as part of the settlement over the coming months.

The Google case stems from a complaint lodged in 2019 by News Corp., French newspaper Le Figaro and media firm Groupe Rossel la Voix SA. Le Figaro decided to withdraw from the case in November 2020.

“For years there was a fear of taking on these platforms because they were too powerful,” said de Silva said on Monday. She added that she fully expects damages requests to be lodged following the regulator’s decision.

The case sprang from a study the French Competition Authority published in 2018 after conducting a sector inquiry into online advertising, which put the spotlight on the power of Google and Facebook.

Google has already attracted French antitrust scrutiny over online advertising in the past, with a 150 million-euro fine in 2019. The search engine also risks a penalty in the coming weeks over suspicions it failed to comply with an order relating to its news service.

The French settlement is the latest in a series of efforts to crack down on Silicon Valley’s market dominance across the continent. Last week, Google’s news service was targeted by a German probe. The EU and the U.K. also opened investigations into Facebook over how it uses some information from advertisers.

Ahead of the weekend’s landmark G7 tax agreement, tech firms have also faced intense scrutiny over their tax affairs, amid criticism that they don’t pay their fair share, despite racking up massive sales in the region.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint.
Download
our App Now!!



Source link

Related posts

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

July 29, 2021
WhatsApp in line for fine as data watchdogs resolve dispute

WhatsApp in line for fine as data watchdogs resolve dispute

July 28, 2021
Previous Post

At WWDC 2021, Apple developers look for App Store changes

Next Post

Google settles antitrust case over advertising practices

Next Post
Google settles antitrust case over advertising practices

Google settles antitrust case over advertising practices

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

Dustin Johnson Wins Travelers Championship To Keep Tour Streak Alive

Dustin Johnson Wins Travelers Championship To Keep Tour Streak Alive

2 years ago
Halestorm Share Official Video For “Break In” Featuring Amy Lee

Halestorm Share Official Video For “Break In” Featuring Amy Lee

2 years ago
Saige Releases Glowing New Single “Late Nights”

Saige Releases Glowing New Single “Late Nights”

2 years ago
3 out of 4 adult Filipinos want ABS-CBN licence to be renewed: Survey, SE Asia News & Top Stories

3 out of 4 adult Filipinos want ABS-CBN licence to be renewed: Survey, SE Asia News & Top Stories

2 years ago

FOLLOW US

  • 114 Followers
  • 29.5k Followers
  • 172k Subscribers

BROWSE BY CATEGORIES

  • Business
  • Culture
  • Entertainment
  • Lifestyle
  • Music
  • National
  • News
  • Opinion
  • Politics
  • Sports
  • Tech
  • Travel
  • World News

BROWSE BY TOPICS

2018 League Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan Istana Negara Market Stories National Exam Visit Bali

POPULAR NEWS

  • Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    0 shares
    Share 0 Tweet 0
  • Kris Jenner Spills Details About Her Sex Life With Corey Gamble: Watch

    0 shares
    Share 0 Tweet 0
  • Sam Heughan & Graham McTavish Are Men in Kilts for Travel Show

    0 shares
    Share 0 Tweet 0
  • Salted vs. Unsalted Pistachios

    0 shares
    Share 0 Tweet 0
  • Common Saints Release New Single “Idol Eyes”

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers

© 2020 Scoftware.com

No Result
View All Result
  • Home
  • Politics
  • Business
  • Culture
  • National
  • Sports
  • Lifestyle
  • Travel
  • Opinion

© 2020 Scoftware.com

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Terms and Conditions - Privacy Policy