Monday, July 4, 2022
  • About
  • Advertise
  • Careers
Scoftware Magazine
  • Home
  • Politics
  • Business
  • Culture
  • Opinion
  • Lifestyle
  • Entertainment
  • Login
No Result
View All Result
Scoftware Magazine
Home Tech

How privacy first rules can impact users, advertisers

Jaleel M. by Jaleel M.
June 9, 2021
in Tech
0
How privacy first rules can impact users, advertisers
0
SHARES
10
VIEWS
Share on FacebookShare on Twitter


Technology giants are strengthening privacy protections for their users, making it harder for advertisers to track them online. The intense regulatory effort worldwide is forcing many firms to review advertising policies meant to serve targeted digital ads. Mint explores.

What are the new policies?

On 4 June, Google LLC said it would provide Android users an option to stop apps from tracking them across the internet. This came months after it said it would do away with third-party cookies on its Chrome browser from early 2022, and stop tracking users based on their email addresses. The company took the cue from Apple Inc., which was the first to halt data tracking with iOS 14.5. Apple has also stopped third-party cookie tracking on its Safari browser. In contrast, WhatsApp’s data sharing policy update aims at sharing information on people’s interactions with businesses on the app with parent Facebook Inc.

How have privacy laws worked so far?

In India, although the Personal Data Protection Bill (PDPB) is yet to be passed by Parliament, the IT ministry’s tough stand on WhatsApp’s data sharing policy sent a strong message to tech platforms to get their act together on user privacy. Globally, stringent privacy laws such as the European Union’s General Data Protection Regulation (GDPR) have set the benchmark high, forcing technology firms to review data policies. These laws highlighted the need to see personal devices such as smartphones as tools to profile individuals online, requiring regulations to control the use of phone data.

Focus shifts to privacy

View Full Image

Focus shifts to privacy

How do they affect users and platforms?

Users will get the option to decide whether they wish to share their personal data with an advertiser. They will no longer be followed by pesky online ads served through retargeting across websites. Users are also expected to see more personalized and relevant campaigns. Meanwhile, firms are likely to lose some revenue as they shift to different ways of serving targeted ads.

How can advertisers realign themselves?

The evolving online privacy landscape has provided advertisers an opportunity to reduce their dependence on third-party tech platforms and start building their relationship with customers. Firms need to invest in building their own customer data across platforms. They can try and harvest market research and aggregated anony-mized data to enrich their first-party data pool. These steps will help them bridge the gap between consumer insights and marketing implementation once privacy first policies are fully implemented.

What will be the impact on the market?

Being an Android-dominated market, Google’s decision to allow an opt-out option to users for data tracking on apps and third-party cookie advertising is likely to impact India’s ₹17,000-crore digital advertising market. However, it is too early to ascertain the exact scale of the impact. Additionally, unlike its counterparts in Europe and the US, users in India are still discovering the implications of online privacy, which requires consistent and large-scale awareness drives

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint.
Download
our App Now!!

Topics



Source link

Related posts

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

July 29, 2021
WhatsApp in line for fine as data watchdogs resolve dispute

WhatsApp in line for fine as data watchdogs resolve dispute

July 28, 2021
Previous Post

India’s journey in chip-making may start with ATMPs

Next Post

India lags in data skills, must focus on building them: Report

Next Post
India lags in data skills, must focus on building them: Report

India lags in data skills, must focus on building them: Report

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

New Zealand Cricketers Start Squad Training At High Performance Centre In Lincoln

New Zealand Cricketers Start Squad Training At High Performance Centre In Lincoln

2 years ago
Xiaomi launches new smart TV accessory in India to help take video calls on the big screen

Xiaomi launches new smart TV accessory in India to help take video calls on the big screen

1 year ago
Chance the Rapper Is Teaching 4-Year-Old Daughter That “Black Power Is Her Superpower”

Chance the Rapper Is Teaching 4-Year-Old Daughter That “Black Power Is Her Superpower”

2 years ago
World Briefs: Survey on Aussie-S’pore cable link, World News & Top Stories

World Briefs: Survey on Aussie-S’pore cable link, World News & Top Stories

2 years ago

FOLLOW US

  • 114 Followers
  • 29.5k Followers
  • 172k Subscribers

BROWSE BY CATEGORIES

  • Business
  • Culture
  • Entertainment
  • Lifestyle
  • Music
  • National
  • News
  • Opinion
  • Politics
  • Sports
  • Tech
  • Travel
  • World News

BROWSE BY TOPICS

2018 League Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan Istana Negara Market Stories National Exam Visit Bali

POPULAR NEWS

  • Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    0 shares
    Share 0 Tweet 0
  • Kris Jenner Spills Details About Her Sex Life With Corey Gamble: Watch

    0 shares
    Share 0 Tweet 0
  • Sam Heughan & Graham McTavish Are Men in Kilts for Travel Show

    0 shares
    Share 0 Tweet 0
  • Salted vs. Unsalted Pistachios

    0 shares
    Share 0 Tweet 0
  • Common Saints Release New Single “Idol Eyes”

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers

© 2020 Scoftware.com

No Result
View All Result
  • Home
  • Politics
  • Business
  • Culture
  • National
  • Sports
  • Lifestyle
  • Travel
  • Opinion

© 2020 Scoftware.com

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Terms and Conditions - Privacy Policy