Thursday, June 30, 2022
  • About
  • Advertise
  • Careers
Scoftware Magazine
  • Home
  • Politics
  • Business
  • Culture
  • Opinion
  • Lifestyle
  • Entertainment
  • Login
No Result
View All Result
Scoftware Magazine
Home Tech

Instagram Reels’ Remix feature to push engagement, branded content

Jaleel M. by Jaleel M.
April 3, 2021
in Tech
0
Instagram Reels’ Remix feature to push engagement, branded content
0
SHARES
10
VIEWS
Share on FacebookShare on Twitter


NEW DELHI: Instagram parent Facebook, which has been pushing its short video format Reels aggressively in India, has launched a new feature Remix, which experts say is aimed at improving engagement numbers on the app.

They say it is expected to be leveraged by advertisers which are already using Reels as a format for higher visibility and reach. Remix offers a way to record a Reels video alongside a video from another user.

Shahir Muneer, founder and director, Divo, a digital media and music company, said the Remix feature can help users and creators find various ways to put out content, reaction videos, lip sync videos collaborating with each other. Remix content will help users to engage with other top content creators/influencers, and even with brand’s own content.

“Definitely, brands are going to look at how creatively to adopt this medium. They are already using reels and related features including filters, brand’s music, and more. How creatively and effectively it can be done has to be seen, as will have to see how users adopt it and what starts working with the audience,” he added.

To be sure, there has been a global uptick in users consuming vertical videos in the swiping nature fuelled by TikTok’s success, followed by Instagram Reels and now YouTube shorts. The trend is more pronounced in India where a host of homegrown short video platforms have been launched in last one year.

According to Snehja Sanganeria, co-Founder, Meraqi, an independent digital marketing consultancy, Reels Remix provides brands an opportunity to connect with their users and create a variety of user generated content at the same time.

“True to its name, Reels Remix can lead to an increasing trend of repurposing content as users will make remixes to brand reels. This will also help brands reach out to more users organically and expand their audience base,” she added.

Instagram Reels, launched in July last year, has found traction among brands across fashion and lifestyle, beauty, personal care, food and beverages and travel categories. Big brands such as Samsung, Oyo Rooms, Myntra, Nykaa, and Netflix are leveraging Reels, apart from numerous small businesses, to connect with users.

Instagram said videos make up for over a third of posts on its platform in India with two out of the five songs most shared globally on Reels from Indian artistes.

Recently, data shared by Indian government showed that Facebook has almost double the number of users (410 million) than Instagram (210 million) in India.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.



Source link

Related posts

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

July 29, 2021
WhatsApp in line for fine as data watchdogs resolve dispute

WhatsApp in line for fine as data watchdogs resolve dispute

July 28, 2021
Previous Post

Russia fines Twitter $117,000 for not deleting protest posts

Next Post

Jio to bring ‘Call of Duty Mobile Aces Esports Challenge’ on JioGames platform

Next Post
Jio to bring ‘Call of Duty Mobile Aces Esports Challenge’ on JioGames platform

Jio to bring ‘Call of Duty Mobile Aces Esports Challenge’ on JioGames platform

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

US workers face unequal future when the coronavirus recedes, United States News & Top Stories

US workers face unequal future when the coronavirus recedes, United States News & Top Stories

2 years ago
A bilingual Taiwan by 2030: Is it possible?, East Asia News & Top Stories

A bilingual Taiwan by 2030: Is it possible?, East Asia News & Top Stories

2 years ago
Taking on the Macbook Pro

Taking on the Macbook Pro

2 years ago
Trump pledges to create 10 million jobs in 10 months, United States News & Top Stories

Trump pledges to create 10 million jobs in 10 months, United States News & Top Stories

2 years ago

FOLLOW US

  • 114 Followers
  • 29.5k Followers
  • 172k Subscribers

BROWSE BY CATEGORIES

  • Business
  • Culture
  • Entertainment
  • Lifestyle
  • Music
  • National
  • News
  • Opinion
  • Politics
  • Sports
  • Tech
  • Travel
  • World News

BROWSE BY TOPICS

2018 League Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan Istana Negara Market Stories National Exam Visit Bali

POPULAR NEWS

  • Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    0 shares
    Share 0 Tweet 0
  • Kris Jenner Spills Details About Her Sex Life With Corey Gamble: Watch

    0 shares
    Share 0 Tweet 0
  • Sam Heughan & Graham McTavish Are Men in Kilts for Travel Show

    0 shares
    Share 0 Tweet 0
  • Salted vs. Unsalted Pistachios

    0 shares
    Share 0 Tweet 0
  • Common Saints Release New Single “Idol Eyes”

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers

© 2020 Scoftware.com

No Result
View All Result
  • Home
  • Politics
  • Business
  • Culture
  • National
  • Sports
  • Lifestyle
  • Travel
  • Opinion

© 2020 Scoftware.com

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Terms and Conditions - Privacy Policy