Thursday, June 30, 2022
  • About
  • Advertise
  • Careers
Scoftware Magazine
  • Home
  • Politics
  • Business
  • Culture
  • Opinion
  • Lifestyle
  • Entertainment
  • Login
No Result
View All Result
Scoftware Magazine
Home Tech

Microsoft’s app store takes the high road

Jaleel M. by Jaleel M.
June 29, 2021
in Tech
0
Microsoft’s app store takes the high road
0
SHARES
4
VIEWS
Share on FacebookShare on Twitter


NEW DELHI :

Microsoft’s decision to allow developers to keep 100% of revenues from in-app purchases (IAPs) or services and digital goods sold through apps may force Apple and Google to rethink their strategies, considering that the two tech giants have faced criticism for forcing app developers to use built-in payments tools on their Android and iOS app stores, and charging commission on sales.

Following the Windows 11 launch, Microsoft said developers can use their own commerce platforms and need not pay fees. “It’s a positive push in narrative that you have one (app) store taking a stand that it’s not going to charge developers atrociously high (rates), and it’s going to be reasonable about it,” said Rameesh Kailasam, CEO, IndiaTech.Org, a lobby group for startups. “You can read it in two ways. One, of course, is that it’s a significant push by Microsoft to gain more apps. But the second is that it makes the narrative stronger for many of us who have been asking why Google and Apple charge us so much.”

Indian startups have been up in arms against Google for charging 30% commission on in-app purchases, prompting Google to push back its policy compliance deadline to April 2022 in India. Apple and Google have also cut fees to 15% of revenues for the first $1 million earned by apps from IAPs.

Murugavel Janakiraman, founder and chief executive, Matrimony.com, said Microsoft’s move is a shot in the arm for startups, as did Bengaluru-based Oliver Jones, who runs Bombay Play, a gaming firm.

However, given that most app downloads happen on mobiles, while Windows 11 is meant only for desktop devices, it may not influence other players, they added.

“In terms of impact, Microsoft doesn’t have enough market share in this space. But its stance further increases the pressure on Google and Apple,” said Jones. “What we have realized over the past year is that this 30% cut for app stores is completely arbitrary.”

Janakiraman added: “The mobile is the most important device with 90% of app downloads. Any internet service access in India is happening via mobile apps.”

Furthermore, Google’s and Apple’s business models have also been under the regulatory scanner for a while. A group of 15 startup founders held a virtual meeting with the Competition Commission of India (CCI) last October to inform the regulators about the prevailing situation.

Experts said Microsoft’s move may not have an impact on future regulations. “I don’t think the CCI will be terribly impacted by what one company is saying or doing,” said Arindrajit Basu, research lead, Centre for Internet Society.

In fact, Akash Karmakar, partner at the Law Offices of Panag and Babu, said if Microsoft gains customers through this model and then starts charging developers, it may attract an investigation for predatory pricing practices.

Subscribe to Mint Newsletters

* Enter a valid email

* Thank you for subscribing to our newsletter.

Never miss a story! Stay connected and informed with Mint.
Download
our App Now!!



Source link

Related posts

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

This WhatsApp feature allows users to hide unwanted group chats without leaving them. Here’s how

July 29, 2021
WhatsApp in line for fine as data watchdogs resolve dispute

WhatsApp in line for fine as data watchdogs resolve dispute

July 28, 2021
Previous Post

Musk ready to invest as much as $30 billion in Starlink

Next Post

Get your week’s Amazon shopping delivered on a single day. Here’s how

Next Post
Get your week’s Amazon shopping delivered on a single day. Here’s how

Get your week's Amazon shopping delivered on a single day. Here's how

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

RECOMMENDED NEWS

New drone rules take effect; unauthorized trade to invite penalty

New drone rules take effect; unauthorized trade to invite penalty

1 year ago
Larry David’s Curb Your Enthusiasm Returning for Season 11 on HBO

Larry David’s Curb Your Enthusiasm Returning for Season 11 on HBO

2 years ago
UPI Autopay facility launched for recurring payments up to ₹2,000

UPI Autopay facility launched for recurring payments up to ₹2,000

2 years ago
India Will Be “Unbeatable” If They Have All-Rounder Like Ben Stokes: Irfan Pathan

India Will Be “Unbeatable” If They Have All-Rounder Like Ben Stokes: Irfan Pathan

2 years ago

FOLLOW US

  • 114 Followers
  • 29.5k Followers
  • 172k Subscribers

BROWSE BY CATEGORIES

  • Business
  • Culture
  • Entertainment
  • Lifestyle
  • Music
  • National
  • News
  • Opinion
  • Politics
  • Sports
  • Tech
  • Travel
  • World News

BROWSE BY TOPICS

2018 League Balinese Culture Bali United Budget Travel Champions League Chopper Bike Doctor Terawan Istana Negara Market Stories National Exam Visit Bali

POPULAR NEWS

  • Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    Charles B and Kamil Ghaouti Collaborate on Groovy New Track “You’re Not Mine,” featuring LauraBrown. Out on Protocol Recordings

    0 shares
    Share 0 Tweet 0
  • Kris Jenner Spills Details About Her Sex Life With Corey Gamble: Watch

    0 shares
    Share 0 Tweet 0
  • Sam Heughan & Graham McTavish Are Men in Kilts for Travel Show

    0 shares
    Share 0 Tweet 0
  • Salted vs. Unsalted Pistachios

    0 shares
    Share 0 Tweet 0
  • Common Saints Release New Single “Idol Eyes”

    0 shares
    Share 0 Tweet 0
  • About
  • Advertise
  • Careers

© 2020 Scoftware.com

No Result
View All Result
  • Home
  • Politics
  • Business
  • Culture
  • National
  • Sports
  • Lifestyle
  • Travel
  • Opinion

© 2020 Scoftware.com

Welcome Back!

Login to your account below

Forgotten Password?

Create New Account!

Fill the forms bellow to register

All fields are required. Log In

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Terms and Conditions - Privacy Policy