Drawing inspiration from French Touch, classic electronic, DnB, and traditional rock, Orava blends analog and digital, homemade recordings with elaborate production, and vintage instruments with synthetic textures. Opening with subtle digital pads and melodies that give way to distorted vocals, powerful drumbeats and harmonized guitars, “Now I Know” touches on themes of loneliness, denial, and the subjective nature of reality. A graduate of the Musician Institute of London and influenced by artists like Daft Punk, Phoenix, and Depeche Mode, Orava’s artwork was shot by French photographer Richard Bellia, known for his work with Kurt Cobain, The Cure, Joe Strummer, and Serge Gainsbourg.
As he puts it “Now I Know” is about realising how hard it is to change our vision on life. The song points out that no matter how beautiful and valuable our stories are, we tend to focus on trouble and forget that everything is a matter of perspective.”