Indie alternative pop duo Ruby Red released their provocative music video for “All Night Long”, the first track on their debut EP titled Area of Affect, which was released in June 2020, receiving recognition from FLAUNT Magazine and was featured on Spotify’s highly acclaimed Fresh Finds playlist.
Compared to their softer past releases, “All Night Long” is the most upbeat song that Ruby Red has released thus far, invoking the perfect mood for anyone to dance all night and let yourself get completely carried away with zero worries.
The retro music video emulates a vivid feel and playful narrative, starting with a young mundane couple eating microwave dinners while watching TV, then suddenly transcending into a very curious woman’s peculiar and funky daydream.
The production of the track was largely inspired by SOBxRBE’s single “Lane Changing”, which is a flip of “Ain’t Nobody” by Chaka Khan, playing a key role in shaping the overall sound and direction of “All Night Long” – hitting on disco elements, but using really aggressive programmed drums.
“We love music videos that look cool just for the sake of looking cool, but I think we wanted to challenge ourselves (and the people we worked on it with) to give ‘All Night Long’ more of a narrative — all the while the song was weird yet fun, upbeat, and not too serious because that’s how we were living at the time.”