Transforming the mega-lineup of Snakehips, Jess Glynne, A Boogie Wit Da Hoodie & Davido into resilient anime avatars, the official video for their infectious collaborative single ‘Lie For You’ is out now. The production was created by Hound Content, director Nicholas Lam and animation studio Point Five Creations.
Set in a dystopian authoritarian state, the visual begins with no-nonsense parteners Jess Glynne and Davido setting out on a mission to dismantle the system. With the evil corporation using everything in their power to stop them, they launch Weapon X, a imperishable mech controlled by A Boogie Wit Da Hoodie. Just when all hope is seemingly lost, Snakehips’ duo James & Ollie crash onto the scene and help to destroy A Boogie and his evil cohorts, restoring peace and humanity to the world.
“This is super exciting,” director Nicholas Lam begins, “because not a lot of these exist as official music videos. By Bridging the colossal fanbases of Snakehips, Jess Glynne, Davido and A Boogie Wit Da Hoodie with the global phenom that is anime, we’re going to create an unstoppable ride or die visual that is guaranteed to crush the internet.”
Marking Jess Glynne’s first single release of the new decade, ‘Lie For You’ combines the Grammy-winning pop icon’s celebrated vocals with Snakehips’ smooth, sunkissed production. Davido then delivers a trademark verse that perfectly complements the vibe, before A Boogie Wit Da Hoodie rounds things off with a similarly slick delivery.