South African R&B singer and songwriter, Elaine, has already become a household name as the most streamed female artist in her home country, and now she’s introducing herself to the world.
As the newest member of the Columbia Records family, Elaine unveils the highly anticipated sultry new visual for “Risky,” a standout track from her history-making debut EP, Elements. The 7-song collection blends mellow yet sweet R&B melodies with hints of trap-inspired moodiness. With Elements, Elaine became the first independent female artist to ever reach #1 on the Apple Music Sub-Saharan African charts. The certified platinum EP features breakout track “Changes” which received airplay on The Joe Budden Podcast, and sleek banger “Say It” featured on Ebro In The Morning. Watch the new video for “Risky” here.
As Elaine continues to work on her debut major-label album that will discuss newfound independence and learning accountability, she aims to shed light on South Africa’s burgeoning music scene:
“I’ve got a completely different story to tell. I’m a representation of every African girl that doesn’t want to be boxed in.”