Today, GRAMMY® Award nominated, multi-platinum-selling artist Tove Lo releases the highly anticipated video for “Mateo,” a clear fan-favorite off her critically acclaimed fourth studio album, Sunshine Kitty. Filmed in while in quarantine and edited by Garrett Guidera, the video features nearly 1,000 of Tove’s fans from all over the world, each one dressed to the nines in every color of the rainbow, showcasing their unique personalities– a true testament to the dedication and passion of her loyal fanbase.
Speaking about the video, Tove reveals, “Since ‘Sunshine Kitty’ was released, ‘Mateo’ has been a fan favorite. I always knew I wanted to do a visual for it. We had shot footage for the lyric video at a beautiful venue in Manchester called Albert Hall in early March, right before we had to cancel the European shows and fly home due to COVID. So much of the last few months has been about what can’t happen, doing the quarantine karaoke challenge was a way to still connect with my fans and give everyone something to safely do while locked down. I was so overwhelmed by all the submissions, there were just about 1000 and everyone was so fun and creative with it. I wish the song could be 10 times longer so we could have fit all in!”
Watch this very special video for “Mateo” HERE.
Yesterday, Tove debuted an exclusive performance of her song “sadder badder cooler,” for CBS’ The Late Show with Stephen Colbert’s #PLAYATHOME series. Watch the performance HERE.
The song was taken from the recently released Paw Prints Edition of Sunshine Kitty; a 22-track expanded version of the album which includes all fourteen original tracks, plus her two FINNEAS-produced songs, “Bikini Porn” and “Passion and Pain Taste The Same When I’m Weak,” remixes, live recordings and more. Talking about “sadder badder cooler,” Tove Lo details: “Elvira Anderfjärd and I wrote sadder badder cooler after going deep about how every heart break kind of chips away a little piece of you, but it also gives you power if you let it. And how breaking it off with someone who’s bad to you is always a mixed feeling of sadness, anger and big relief. This song to me is full of glitter and power and I hope it hits heavy with my fans.” Listen to “sadder badder cooler” HERE and watch the animated video HERE.
Sunshine Kitty is a collection of empowered and enigmatic pop gems and features a top-rated cast of collaborators and guests including Kylie Minogue, Jax Jones, ALMA, MC Zaac and Doja Cat. The album’s lead single, “Glad He’s Gone” received a GRAMMY® Award nomination for Best Music Video. Watch the Vania Heymann and Gal Muggia directed video, HERE. The critically acclaimed full-length joins Tove’s already growing catalog of Golden Globe Award nominated and GRAMMY Award® nominated multiplatinum hits.
In other news, Tove Lo recently DJ’ed quarantine phenomenon Animal Crossing’s first ever ‘Live Virtual Party,’ DJing a short set and interacting fans via her own avatar on (YouTube influencer) Nintentalk Island. During the recent pandemic, Animal Crossing has emerged as a pop-culture phenomenon becoming the best-selling Nintendo Switch title. You can check out the recap video here.
Talking about her experience, Tove gushed, ““It was so cool to be part of the first show in Animal Crossing! I got real hooked on this game while in quarantine, the world is so charming and magical. And while being starved of interaction with my fans and show jitters this was such a great thing to do! I’m so impressed and grateful to Nintentalk for helping make this happen! And my fans made the coolest outfits and an awesome stage!”